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The video site to burn difficult to alleviate the
san on the morning of june 12, the original tv series long before the video, only about 15 seconds of advertising time, quietly this year, doubling to more than 40 seconds, and gradually became the potatoes,www.griffeys24shoes.com, youku,www.kengriffeyjr24shoes.com, fantastic art,www.mbt2012sandal.com, sohu video website the standard configuration, the video site, said the move was because of the advertising value has been seriously underestimated,www.kengriffey24shoes.com, and also means that advertising revenue accounted for most of the video site is still facing burn pressure.
random testing according to sina science and technology, the fantastic art, sohu video, youku, potatoes, tv shows, movies and other titles of the long video advertising, length of the average has been around for 45 seconds, at least in more than 40 seconds. this data to the previous two years, with only about 15-20 seconds. youku even when the length is only a minute and a half short video,www.2012mbtsandals.com, the ads will reach 15 seconds. quietly imposed advertising time caused by users strong dissatisfaction: why can not i like youtube, skip ads option 5 seconds after the advertising, or advertising after patch?
in a few days ago,www.griffins2012shoes.com, youku peking university campus line activities, youku executives faced such a challenge. youku editor-in-chief zhu xiangyang answer this question is quite helpless, a dime, we hold advertising. it is being seriously underestimated. deng ye also admitted that the manifestations of advertising time is too simple, did not play a whole new media more relative value delivery of interactive.
more than 40 seconds of advertising time whether the user can accept? although users complain a lot, but the country is at present no statistics. analysys international (microblogging) analyst zhang quoted a piece of data in the first half of 2011 in the united states, said a 30-second ads in long video, the video, short video completion rate is 90%, 73% and 63% respectively. |
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